design and artwork by edward penfield

The 1897 Edward Penfield Poster Calendar

The 1897 Edward Penfield Poster Calendar published by RH Russell & Son is a significant piece in the history of American graphic design. Edward Penfield was a renowned American illustrator and poster artist known for his contributions to the American advertising industry during the late 19th and early 20th centuries.

This particular calendar is notable for several reasons:

  1. Edward Penfield’s Style: Penfield was known for his distinctive style, which often featured bold lines, flat colors, and simplified compositions. His work helped to define the visual language of American graphic design during the late 19th century.
  2. Poster Calendar Format: The use of poster calendars was a popular advertising technique during the late 19th century. These calendars typically featured large, eye-catching illustrations alongside the months of the year, serving both as a practical tool and as a promotional piece for businesses.
  3. Published by RH Russell & Son: RH Russell & Son was a prominent publishing firm based in New York City during the late 19th century. They were known for producing high-quality books, prints, and posters, and they played a significant role in promoting the work of American illustrators and artists of the time.
  4. Historical Significance: The 1897 calendar is significant not only for its aesthetic qualities but also for its historical context. It provides insight into the advertising and design trends of the late 19th century and offers a glimpse into the consumer culture of the time.
  5. Collectibility: Due to its historical significance and the reputation of both Edward Penfield and RH Russell & Son, the 1897 calendar is highly collectible among both graphic design enthusiasts and collectors of vintage ephemera.

Overall, the 1897 Edward Penfield Poster Calendar is a prime example of the intersection of art, advertising, and commerce in late 19th-century America, and it remains a cherished piece of graphic design history.

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